Visual identity

Ensuring that all communication from the University has the same visual identity makes it clear to recipients that the University is the sender. A visual identity standardises the appearance of the university’s communication, saving both time and money while also making a greater impact.

On 1 November 2016, a new visual identity was approved.

Implementing the new visual identity

The introduction of the new visual identity for print, web sites, signposts and event material will take place gradually, when needs call for action or in connection with planned activities. There is no need to change existing material immediately, but the new identity should be used for new productions.

Any questions?

For more information or questions, please contact Inhousebyrån at the Communications Office.


Visual Identity

Advicing Unit:

Communications Office

For more information or questions, please contact Inhousebyrån.

Umeå University Media Bank

mediabank.umu.se